Startups face intense pressure to build fast and keep costs low. But choosing the wrong development team can be a death sentence—as one fitness tech founder learned the hard way.
What Went Wrong?
When the founder first approached us, their app was in crisis mode. Every new update caused more problems than it solved. After digging into the code, we uncovered a series of fundamental mistakes:
1. No Proper Planning
The original developers jumped straight into coding without a clear roadmap. Features were built in isolation, leading to incompatibilities, performance issues, and technical debt.
2. Inconsistent Development Team
Multiple developers had worked on the project, each using different approaches and frameworks. This led to a fragmented, unmanageable codebase that no one fully understood.
3. Poor Code Quality
Rushed development and a lack of coding standards resulted in buggy, inefficient code that slowed down the app and frustrated users.
4. No Long-Term Vision
Instead of creating a scalable foundation, the developers applied quick fixes. This meant the platform couldn’t support growth, and every attempt to scale led to crashes.
How We Fixed It
When we took over the project, our first priority was stabilizing the platform. Here’s how we did it:
Code Refactoring
We systematically cleaned up the messy code, rewrote inefficient sections, and established clear coding standards to ensure maintainability.
Building a Scalable Architecture
Instead of patching individual bugs, we redesigned the core system to handle future growth. This ensured that new features could be added without breaking existing functionality.
Establishing a Development Roadmap
We worked closely with the founder to define clear product goals, a feature roadmap, and an iterative development process that ensured steady progress.
Long-Term Support & Maintenance
We didn’t just fix the code—we put a sustainable development plan in place. Now, the startup has a reliable tech team, structured development cycles, and a stable product that continues to grow.
The Result?
- A stable, scalable product.
- Faster feature development with fewer bugs.
- More users, more revenue, and a clear growth path.
Below, learn more about the project:
The Lesson for Founders
If you’re a non-technical founder, choosing the right development team from day one is critical. Low prices and big promises often lead to expensive disasters.
If your startup is struggling with bad code or unreliable devs, let’s talk. We specialize in fixing projects before they collapse.
